Social Media Planner Spreadsheet

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The Social Media Planner Spreadsheet is your all-in-one digital system for content planning, social media management, and creator organization, built for influencers, UGC creators, and social media managers who need structure and flexibility.

Designed for use in Google Sheets or Excel Online, this undated spreadsheet planner helps you map out your yearly strategy, track monthly analytics, manage brand partnerships, plan sponsored content, and break down your posting schedule across platforms like Instagram, TikTok, Pinterest, and YouTube.

Each monthly planner spreadsheet includes detailed tabs for a content calendar, personal budgeting and finance tracking, weekly overviews, and daily time-blocking layouts, plus bonus tools like a media kit template, brand outreach tracker, and follower profile insights.

Whether you're building your brand, running a content business, or streamlining your side hustle, this Social Media Planner Spreadsheet makes it easy to stay organized, consistent, and aligned with your goals, all in one place.

*Digital Download: Comes with two file formats, one for Google Sheets and one for Microsoft Excel Online.

Key Features Show

Inside the Social Media Planner Spreadsheet digital package, you’ll receive:

  • 1 Yearly Overview & Organization Pages spreadsheet that includes tabs for all of the same applicable pages from our physical Content Planner
  • 12 monthly planner spreadsheets (one for each month) that includes tabs for monthly planning, weekly overviews, and daily planner pages – all mirroring our physical Content Planner pages
  • A video tutorial, walking you through each sheet and tab so you know exactly how to use this spreadsheet
  • 2 filled in example spreadsheets so you have an always available, easy-to-access reference for your Yearly Overview & Organization Pages spreadsheet and Monthly Planners spreadsheets
FAQs & Specifications Show

What’s the difference between this, an iPad planner, and a paper planner? The contents of our Social Media Planner, Digital Social Media Planner for iPad, and this Social Media Planner Spreadsheet are the same, just in different formats! This spreadsheet planner gives you the flexibility of digital organization, auto-saving, editing on the go, and built-in formulas.

How do I access the spreadsheet after purchase? You'll receive a digital download that contains the contents of your purchase and download instructions for Google Sheets and Excel Online.

What programs can I use this planner with? This spreadsheet planner is designed in two formats: one for Google Sheets and one for Excel Online. You can use it on desktop or mobile, but we do not recommend using it in the Excel desktop app.

Do I need any special software to use this? No special software is needed! You just need access to Google Drive or Excel for the web. Google Sheets is free with any Google account, and Excel for the web also has a free version available.

Is the planner editable? Yes! All tabs in the planner are fully editable, so you can customize layouts, rename sections, and tailor it to fit your workflow. There are some cells with automation formulas that we do not recommend changing, but all of that is noted within each spreadsheet tab so you know exactly what to expect!

Will this work on my phone or tablet? Yes, you can use the planner on your phone or tablet via the Google Sheets app or Excel for the web. Just keep in mind that editing may be easier on a computer.

Is this a downloadable file? You'll receive a link to make a copy of the planner in your own Google Drive, as well as detailed instructions on the best way to use the planner spreadsheet. You'll also get instructions on how to download the .xlsx version of the file for use in Excel for the web.

Can I use this in the Excel desktop app? We recommend using the Excel Online version of this spreadsheet in Excel for the web, NOT the Excel desktop app. If opened in the Excel desktop app, your .xlsx file will lose a lot of formatting, including all checkboxes.

Is this easy to use? Definitely. We’ve designed the layout to be simple and user-friendly, even if you’re new to using spreadsheet planners.

Can I print it out? While it’s designed for digital use, you can print individual tabs or sections if you prefer a physical copy of certain pages.

Returns & Policies Show

Due to the digital nature of this product, all sales are final. If there is an issue with your order, please contact us at hello@the-dailee.com. View more Shipping & Returns FAQs here.

This product is for personal use only. You may not share, sell, alter, or replicate this product or any product from The Dailee. By purchasing this product, you agree to the shop policies.