ABOUT THE DAILEE
By Type A's, for Type A's.
An organization and lifestyle brand built for people who want order and structure without the stress.
What started as a few homemade planning pages shared online has grown into a cult-favorite brand.
"I have always been a planner user, but it became a lifeline in college. After trying every planner on the market and finding nothing made specifically for how I actually lived, I designed the first Dailee College Planner. It sold out... FAST.
I realized the problem wasn't just college students. Everyone had lists in a million different places. Notes in phones, planners, emails, scraps of paper. It was organized chaos. The Dailee exists to fix that."
- Sophia, Founder & Owner
Real Life First
Every layout is rooted in how people actually live, not how they wish they planned.
Beautifully Practical
Function and aesthetics aren't a tradeoff. Both matter, always.
Built to Grow With You
Student, parent, professional, creative. We have a planner for every chapter.
Calm in the Chaos
Planning shouldn't add stress. The Dailee makes structure feel manageable, not overwhelming.
Led and run by women.
The Dailee team is as Type A as the people they design for.
Sophia Hengst
Founder & Owner
Shelby Zang
Creative Director
Megan Rose
Operations Manager
Addie Gerritts
Marketing Manager
Julia Peksa
Social Media
Hannah Weisling
Graphic Designer
Tara Lohse
Customer Service
A planner for every person, in any season.
Planners
Daily, Weekly, Undated, College, Mom, Teacher, Corporate, Wedding, Social Media
Digital
iPad Planners, Spreadsheets, Notion Templates, Wallpapers, Fonts, Stickers, and More
Accessories
Highlighters, Pens, Bookmarks, Sticky Notes, Stickers, and More Coming Soon!
Paper Goods
Fridge Calendars, Journals, Notebooks, Notepads, and More Coming Soon!
See what people are raving about.
Ready to get your sh*t together?
Find the planner that fits your life, whether you're a student, a parent, a professional, or just someone who's actively trying to be more organized.